
Tailored Services
The Global Alliance of First Ladies & Gentlemen's services are built on the premise that positive change requires a clear vision, ownership, and active support from all actors involved. We provide tailored services to First Ladies and Gentlemen and Senior Advisors in the following areas:
Strategic Planning & Agenda Setting
Establishing & Running an Effective Office
Transitioning into Office & Legacy Planning
Multi-Sector Consensus Building
Fundraising & Partnerships
Project Management, Monitoring, Evaluation & Reporting
Communications & Outreach
Specific Issue Areas as requested by First Ladies & Gentlemen

Case Studies
The Alliance has provided in-depth 1:1 consulting to 20 First Ladies and Gentlemen, facilitated collaborations between their offices and over 30 global institutions, and liaised with Presidents’ Offices and other Ministries to align agendas and generate impact. These services have included in-country site visits to Botswana, Ethiopia, Kenya, Namibia, Tanzania, and Zambia.
The Republic of Sierra Leone
The Alliance advised former First Lady Sia Nyama Koroma, on how to best support the implementation of universal health care and helped facilitate convenings with the U.S. government, USAID, RAND, UNICEF, UNFPA, the International Red Cross, Doctors Without Borders, and International Medical Corps on the issue of birthing shelters, and the Mattru Jong Hospital. Additionally, the Alliance secured speaking engagements for Mrs. Sia Nyama Koroma, including with the Clinton Global Initiative, UNFPA, and TED Women, and mentored her Senior Advisors on policy analysis and project management, among other issues.
The Republic of Kenya
The Alliance was honored to support former First Lady Margaret Kenyatta and her team, starting shortly after her husband won the election in 2013. Based on her existing priorities, consultation with ministries and national partners, and guidance from advisors, including the Alliance, Mrs. Kenyatta dedicated her time and resources to support the Government of Kenya’s effort to eliminate maternal and child mortality and HIV/AIDS through her “Beyond Zero” Initiative, which was based on her firm belief that no woman should die while giving birth. Mrs. Kenyatta adopted a focused, collaborative, and innovative approach to getting things done during her time in office.
The Republic of Namibia
The Alliance has worked with the Office of the Spouse of Namibia since 2009 and mentored former First Lady Penehupifo Pohamba and her Senior Advisors in strategic planning, policy analysis, and project management. Additionally, the Alliance helped the former First Lady launch a campaign on the prevention of transmissions of HIV/AIDS between mothers and children. As part of this work, the Alliance helped the First Lady secure increased funding for the office from Namibia’s National Planning Commission, advised Mrs. Pohamba and her team on Memorandums of Understanding with UNFPA, the U.S. Center for Disease Control, UNICEF, and the World Health Organization, and identified funders for the First Lady’s community-based Birth Waiting Home Network.